Classes

Skillfully taught classes with comprehensive support materials offered online so you can learn on your schedule.



Acquire the competitive advantage you need in new job acquisition:

  • A professional, aggressive, integrated marketing plan
  • A “go-to-market” strategy that gets you interviews
  • Success strategies for interviewing that maximize your chances of getting offers

Module 1: The Impeccable Job Search

In Module 1, you develop your integrated marketing plan with consistent, aligned messaging and materials. Learn how to avoid the all-too-common application mistakes that cause resumes to be screened out and opportunities to disappear into the “internet black hole of things”. Learn about company HR teams, their methods, and how to optimize the chances that your resume will be found and put into the right hands.

In this module, you build your marketing strategy, define your Service-As-A-Product to create a distinctive personal brand you can take to market. 

An effective strategy (one that gets you interviews) is built on a firm understanding of how companies predict candidate performance and assess candidate fit. You’ll not only learn how fit and performance prediction drive employer decision-making about who is chosen for an interview, but you’ll also learn how to leverage that information to help you get offers.

Module 2: Going to Market

How to take yourself to market is a life skill that allows you to take control of your own job search. This is a proactive strategy for finding the kinds of jobs where your contribution will be most effective and best appreciated, rather than subjecting yourself and your career to the internet’s job-posting-lottery and hoping for something good to happen.

This module provides a step-by-step guide to effective, direct & indirect marketing outreach that gets you interviews, reveals new pathways to discovering employers’ talent needs, and shows you how to uncover all of those jobs that aren’t posted online and on job boards.

In Module 2, you’ll exponentially expand the number of industries, companies and jobs you can exploit by segmenting and targeting your employer markets. You’ll be supplied with all the tools you need to research, record and track your job searches for the life of your career.

Module 3: The Successful Interview

Module 3 is about interview best practices. Here, you’ll learn a solutions approach to interviewing. You’ll learn how to undertake specific company due diligence; how to prepare for each interview and what takeaways are important from each kind of interview.

Interviewing is a complex process of mutual discovery. Learn how to influence decision-makers in advance of your interview; how to foster a high-level conversation to expose stakeholder needs and how to lead everyone to the correct conclusion about your candidacy.

This is a genuine, professional approach to interviewing that stresses preparation, not personality; solutions instead of salesmanship. Module 3 closes by providing you with an approach to late-stage interviews, negotiations, and some important, and often overlooked wisdom about leaving your current employer.

Get started! The road to your professional competitive advantage begins here


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